Work Portfolio of RXTRO Agency
AVIREX
In 2022, RXTRO Agency's co-founder spearheaded the re-launch of the iconic AVIREX jackets across the UK and EU. Our cutting-edge strategy brought AVIREX back to the forefront with a central London store that was visited by celebrities such as Anthony Joshua and Jay Z's former business partner Dame Dash, unforgettable sale events, and trendsetting marketing campaigns. We transformed the brand's presence, blending heritage with modern flair, and set the stage for AVIREX's triumphant return.
Ellesse
RXTRO Agency proudly presents Rxtro Agency Co-Founder's exclusive capsule collaboration with sneaker legend Franklin 'King of Trainers' and iconic brand Ellesse. This limited-edition collection features bold, tanker-inspired sneakers and sleek tracksuits, blending cutting-edge design with timeless streetwear flair. Elevating your style with pieces crafted for the true sneaker connoisseur.
Karl Kani
90s Streetwear brand Karl Kani rocked the RXTRO Festival (RXTRO Fest) as an official sponsor, redefining sustainable fashion during London Fashion Week. Our collab brought the iconic brand back to the forefront, captivating the Gen-Z crowd with fresh, eco-friendly styles. RXTRO Agency proudly powered the re-launch of Karl Kani, connecting timeless streetwear with the next generation of fashion-forward trendsetters.
BOXPARK London
At RXTRO Agency, we help orchestrate unforgettable experiences. Partnering with BOXPARK Shoreditch, we curated standout events, launching iconic stores like AVIREX and RXTRO STORE. Our portfolio includes hosting album launches for top UK artists, including the remarkable AVELINO. Let us transform your vision into reality Today!
Take a peek into the Directive client experience
AVIREX
Thanks to RXTRO Agency’s collaboration with AVIREX ARCHIVES, we successfully launched a UK wide tour, setting new benchmarks in brand activation. Their innovative approach and meticulous planning made our vision a stunning reality.
Ellesse
RXTRO Agency’s collaboration with Ellesse on the Launch activations of co-founder Franklin Boateng aka @KingOfTrainers capsule collection with Ellesse was a seamless blend of creativity and precision. Together, we crafted a trend-setting event collaboration that captivated our audience and elevated both brands to new audiences
BOXPARK
BOXPARK London has been an incredible partner in bringing our innovative activations to life. With RXTRO Agency’s strategic vision and BOXPARK’s dynamic spaces, we’ve created unforgettable brand experiences that resonate deeply with our audience.